Atelier Romy presents classically stylish jewellery designs on to customers on-line
After 25 years of design and craftsmanship of high quality jewellery and high quality jewellery, grasp jeweler primarily based in London Sabine Roemer created Romy Workshop, a direct-to-consumer model of a number of collections embodying traditional types and substantial silhouettes that look nice on their very own however can complement many different kinds of jewellery. Residing with stylish sensuality and lasting energy, versus ephemeral and fleeting traits, Romy Workshop presents nice worth for cash by chopping out the intermediary and promoting them on to jewellery lovers on-line. Named after Roemer’s eldest daughter, the female model presents the proper idea of jewellery on the proper value on the proper time. (Whereas many items from Atelier Romy on this video will be customized with hand engraving, there’s additionally a males’s assortment.) It appears applicable to jot down on Romy Workshop on the event of Worldwide Ladies’s Day, 2021 as Roemer and her all-female crew, together with photographer Catherine harbor, labored collectively to create the model’s 2021 choices visible marketing campaign. As Harbor says, “I am blissful to tour with Sabine. She’s a girl whose aesthetic I discover so cool and provoking. I’ve all the time wished to be part of creating one thing magical together with her and her jewellery.
Whereas Romy WorkshopThe corporate’s design worth, materials worth, and craftsmanship worth gas its momentum, Roemer explains in a latest dialog through FaceTime, “as are work-from-home existence and lockdowns fueled by the COVID pandemic- 19 which debuted in 2020. Over the previous 12 months, folks have been searching for jewellery on-line like by no means earlier than, and my model’s gross sales point out they proceed to take action. ” MasterCardThe January 2021 US retail jewellery gross sales figures for the vacation season from November 1 to December 24 assist Roemer’s claims. Whereas the corporate discovered that retail gross sales of brick and mortar jewellery fell 4.3% in 2020, on-line jewellery gross sales soared 44.6%. “A model like Romy Workshop is more and more related now that jewellery purchasing has shifted strongly to on-line purchasing, ”says Roemer. “Consumers additionally appear to have developed a extra refined understanding of the lasting worth of jewellery,” observes Roemer. “Our clients recognize and wish high quality designs, high quality supplies and craftsmanship. They’re very tasteful and are feminine and male aged 16-75. ”
Romy Workshop cash are 9k gold, stable sterling silver or 18k gold vermeil, pronounced “worm-may.” In keeping with Roemer, “Atelier Romy offers you the look and feel of a traditional designed stable gold coin, however at a way more inexpensive value. Our components would price two or thrice as a lot if provided in a conventional retail setting. For jewellery to qualify as vermeil, Roemer continues, “the coin have to be sterling silver and the thickness of the gold have to be at the very least 2.5 microns.” Whereas all Romy Workshop British 18k gold vermeil cash are stamped with the 925 mark to point their underlying sterling silver purity, every coin weighing over 7 grams is examined by the London testing workplace and stamped accordingly. “The London Hallmark image is the leopard head, which we honor in our ‘Leopard 1300’ assortment,” says Roemer. “Hallmarks date again to the 14th century, when King Edward I of England enacted a legislation requiring that any jewellery or different silver object provided on the market comprise at the very least the identical quantity of silver as is current within the coin. nation cash. motto.”
With the Leopard assortment, Atelier Romy consists of a number of ranges, and it’s always including extra. Essentially the most traditional and versatile is the Emerald assortment. Animated by the symmetry and clear strains of the traditional minimize of the ‘Emerald’ formed gemstone, the model’s Emerald design has a beveled age which, whereas completely suited to charms, pendants, rings, bracelets and cufflinks. , also can body engraved initials. “Clients can personalize their charms, bracelets, cufflinks, and many others. Emerald due to our hand engraving service, ”explains Roemer. (Hand engraving begins at £ 45.00 for 2 interlocking initials. E-mail [email protected]) To overview the out there engraving types and select the one you like.)
In contrast to the Emerald assortment, the Ear Get together assortment is extra free within the silhouettes, even whether it is simply as simple to fashion and mix with totally different jewels as the opposite Atelier Romy ranges. The model’s nine-piece Ear Get together assortment consists of 9k gold earrings in addition to 18k gold vermeil studs, very eye-catching huggie hoops, in addition to ear climbers fueled by glowing events from cubic zirconia. Commenting on the actual deserves of 9k gold jewellery, Roemer explains: “Though lots of my shoppers put on and gather 18k gold and excessive karat gold jewellery for on a regular basis use, Atelier Romy gold items 9 carats are as sensible as They’re lovely. The delicate coloration of this gold, coupled with its sturdiness, permits it to resist splendidly throughout life’s adventures at work and within the sport. “
Impressed by the Greek goddess of knowledge and the sunny landscapes of Greece, the Athena assortment of 11 items consists of 1 element; double sided Athena pendant, bracelets, necklaces and anklets. “The Greek goddess Athena represents intelligence, energy and craftsmanship,” says Roemer. “I wished to infuse Athena’s large power and talent into a gorgeous assortment that’s worn as a private and protecting piece, like armor, for these unsure occasions.
The Line assortment explores the probabilities of decoration of easy linear components in rings, necklaces, earrings. Whereas the rings are notably sculptural of their use of detrimental house, the necklaces, that includes delicate, linear components that sway and sway in an understated show, characterize kinetic jewellery at their most intriguing and alluring.
Rocking with cufflinks and cuff bracelets, the lads’s assortment consists of the Rockstar bracelet, which is produced in stable sterling silver, and white rhodium plated with the Atelier Romy emerald design edge at every finish. With a beveled and glossy edge, the bracelet is available in two sizes – Medium (16cm) and Giant (17cm) and is hallmarked within the UK.
Any dialogue of Atelier Romy ought to embrace its sensible and user-friendly web site. Whereas the “AR World” part epitomizes a weblog that conveys helpful details about jewellery that buyers can use to broaden their data and store smarter, the location additionally encompasses a members-only neighborhood. Those that join this membership listing on-line get unique entry to sure jewellery and reductions, comparable to a “members solely” baseball cap, and different merchandise.
Within the last evaluation, Romy Workshop embodies Roemer’s perception that “jewellery is the one private merchandise that may embody and replicate your character whereas capturing moments in time which are valuable to you. Jewellery permits you to put on these keepsakes day by day subsequent to your pores and skin. Jewellery is all the time greater than adornment, because it provides which means and emotion to no matter you put on all through your life. “