Express press service
BENGALURU: If you’re someone who believes in the phrase “less is more”, then fashion designer Shloka Sudhakar is here for you. Her latest collection is “fresh, clean and versatile” and focuses on prints, embroidery and color play.
Having been in the fashion industry for over 10 years now and designing for celebrities like Shamita Shetty, Nidhi Agarwal, etc., she wanted to start the year off with clean designs. “I like pop colors. They are dynamic and have a positive and energetic vibe. When everything is dull and slowing down, I think colors can instantly lift your spirits,” says Sudhakar, whose designs also have her signature zig-zag prints.
Although in line with contemporary designs, Sudhakar has used thread embroidery, giving the collection a chic look. “The designs have embroidery thread embroidery on the prints and subtle embellishments with beads and sequins. The subtle work brings a very rich look to the designs,” says Sudhakar, adding that one may not you don’t need a lot of jewelry to go with it.
The collection uses lots of soft crepe and denim fabric, making it light, easy and airy, and suitable for any occasion. “The beauty of this collection is that it is suitable for brunches, one-day events, award shows, casual wear or even Indian functions like a sangeet or haldi ceremony,” says Sudhakar.
Why just functions? Sudhakar believes in looking good even while working from home. “Working from home doesn’t mean you can’t be presentable. Whether you go to the office or work from home, you always meet people,” laughs Sudhakar. Her favorites are the colorful denim tunics that go well with a casual outfit or can be used for informal meetings in the office. “They are easy to transport and suitable for intensive use,” she adds.
Responsible fashion being the key word, fashion enthusiasts are gradually moving towards versatile pieces that are trendy. Sudhakar also follows a similar ideology. “Being in the industry, I’ve created many glamorous and fashionable pieces, but I personally believe in classics that can be worn multiple times and are ageless,” says Sudhakar.