Govt. contacts manufacturers and e-commerce companies to increase the availability of national flags

“Har Ghar Tiranga” campaign to encourage households to hoist Tricolor during “Independence Week”

“Har Ghar Tiranga” campaign to encourage households to hoist Tricolor during “Independence Week”

The Center is set to launch a large-scale campaign to encourage Indians to fly the national flag at home to mark the 75th Independence Day and has contacted manufacturers and e-commerce sites to increase the availability of the tricolor , according to officials. aware of the program.

As part of Azadi ka Amrit Mahotsav, the Ministry of Culture plans to celebrate “Independence Week” from August 11 to 17 across the country, Culture Secretary Govind Mohan said. During the week, the country’s 26 million households would be encouraged to raise the tricolor as part of the “Har Ghar Tiranga” program. Mohan said the ministry had been in contact with textile manufacturers to ensure the production of the national flag was adequate. He added that meetings with online retailers like Amazon and Flipkart were underway, to ensure that these sites would be a platform to buy flags.

The ministry was in talks with states and union territories to coordinate the program as well, with some states like Maharashtra having already presented their plans, he said. The Government-e-Marketplace (GeM) portal, through which government departments and ministries purchase products, had also written to ministries that they could place orders for flags for their offices through the portal.

On the demand side of the plan, Mohan said an awareness campaign to urge individuals to raise the national flag would be launched in July. The campaign would be rolled out in mid-July at train stations, airports and metro stations as well as at panchayat level in rural areas. A song by renowned musicians had also been commissioned.

To facilitate the Har Ghar Tiranga campaign, the Union Home Ministry last year amended the flag code, which previously only allowed the manufacture of hand-woven or hand-spun flags, to allow flags to be polyester and machine-made. According to two sources, the purpose of the Har Ghar Tiranga campaign was to inspire people, rather than run a distribution campaign.

As well as encouraging households, the campaign would cover government offices, civil society groups and the business sector. In a letter to ministries, the Ministry of Culture on May 20 said “the idea behind this initiative is to invoke the feeling of patriotism in the hearts of citizens and to publicize our national flag.”

On May 13, the Cabinet Secretary chaired a meeting of a committee of secretaries where it was decided that employees of ministries, public sector companies, self-help groups and civil society organizations and their families would have an “active participation” in Har Ghar Tiranga. The May 20 letter stated that companies and private organizations “may also be encouraged, where possible, to participate and contribute, including CSR [corporate social responsibility] Resources”.