Producers of Ghana’s largest non-alcoholic brewed malt drink, Malta Guinness, have launched a nationwide plastic cleanup and awareness campaign in Agbogbloshie in the Greater Accra region.
The campaign will be community-driven and represents a bold leadership move by the multi-award-winning malt brand in promoting plastics sustainability, conversations to drive action and concrete actions to solve the problem. plastic pollution.
“Most consumer plastic packaging is only used once and then sent to landfill or ends up in sewers, illegal dumps and on our beaches. To counter this, Guinness Ghana has signed a historic partnership with Coliba Ghana to fund 10 plastic bottle buy-back centers in Accra and Kumasi to collect plastic bottles after use by consumers, in order to stimulate and increase collection and recycling rates,” said Sylvia, Director of corporate relationships.” Owusu-Ankomah noted in an interview.
“We are a trusted brand that connects with purpose, and we also believe this campaign supports government efforts to ensure our communities are clean and free of pollutants like plastics.”
Marketing and Innovations Director Estella Muzito stressed that Malta Guinness’ commitment to the campaign is multifaceted.
“As part of our journey to strengthen our leadership position as a brand that fuels a world of good and a positive spirit, Malta Guinness champions this sustainability program of plastic collection with community outreach in the form of this plastic collection activity in the Agbogbloshie community.
She added that “We started with a ‘trainer of trainers’ exercise with 10 women from the community to raise awareness about the impact of plastics and the different possible uses of plastic waste.”
“Alogboshie is our home and with a long shared history with this community dating back to the 1960s, we felt it was fitting to launch this campaign here and expand to other parts of the country.”
“This campaign is not a one-time event. Malta Guinness will activate this commitment and attitude change in the communities where we buy, make and sell our brands. We may soon be heading to a community near you, so watch out for the Malta Guinness Cleanup/Plastic Awareness campaign caravan,” Ms Estella Muzito said.