Therma-Tru showcases new products and trends at 2022 Virtual Experience

MAUMEE, Ohio–(BUSINESS WIRE)–Therma-Tru invites building and design professionals to the Therma-Tru 2022 Virtual Experience, allowing them to explore a collection of innovative new products that are shaping the most current residential aesthetic trends. The 2022 Virtual Experience will launch on February 1, 2022 at thermatru.com/virtualexperience.

This interactive learning experience fully immerses participants in their discovery of new products inspired by three relevant design trends: Casual Haven, Renewed History and Modern Revival.

“Homeowners are demanding products that meet current design and lifestyle trends, allowing them to feel truly at home while showcasing their personal style,” said Mark Ayers, senior vice president of marketing and product development for Therma-Tru Corp. -extensive research, we have aligned our new products around these trends to meet consumer needs for functionality, durability and design.

The Casual Haven trend is for those who seek comfort and want to turn their home into a personal retreat. The clean and familiar roots of casual design help create a calming environment. Living spaces extend outwards while natural light and organic textures and materials are welcome in the interiors to showcase harmonious indoor/outdoor living.

Therma-Tru products that reflect this trend include Classic Craft Mahogany Grain 3/4-lite Doors with Homeward Flush Glazed Glass or SDL 4 or 6-lite and Flush Glazed Glass, Craftsman Collection Fiber-Classic Mahogany -lite Shaker- style, 3/4-lite Smooth-Star doors with flush privacy glass, 3/4-lite Smooth-Star doors with 4 or 6-lite black GBG, integrated storm door and Impressions front door and retractable screen doors.

The trend of renewed history is rooted in heritage while injecting new energy into classical architecture. Traditional looks are evolving to create a dressy yet informal aesthetic around the home. Textured materials add a refined and elevated look.

Therma-Tru products that reflect this trend include Classic Craft mahogany grain 3/4-lite doors with flush Lucerna glass, Classic Craft mahogany grain common arch doors, Smooth 2-panel square top doors -8’0″ Star, Smooth-Star Doors with Black GBG, Impressions Integrated Storm Door and Front Door System and Retractable Screen Doors.

The Modern Revival trend brings a wave of “newstalgia” as new looks tie in with retro design elements. Eclectic design blends with warm minimalism and wood accents to take the modern art deco trend to a carefree bohemian vibe with a warm, textured look.

Therma-Tru products that reflect this trend include Classic Craft mahogany grain 3/4-lite doors with flush Zaha glass, Classic Craft walnut grain flush doors, direct-adjustable sidelights, Reeded Full glass -lite in Classic Craft, Fiber- Classic, Smooth-Star and Pulse doors, Impressions integrated storm and front door system and retractable screen doors.

Additional training opportunities include access to the new Keys 2 Success training promotion, where attendees have the opportunity to win prizes by viewing videos in the virtual experience, and the Keys 2 Success system installer training program. Therma-Tru certified door, plus training tools and support available for trade professionals.

In addition to providing a strong new product offering, Therma-Tru has also made improvements to better serve its customers, including investing in equipment to help increase fiberglass door slab capacity by 40%. glass over the past year, and effectively doubling our storage and shipping capacity.

Participants have 24/7 access to view the 2022 Virtual Experience online at their convenience, using a desktop, laptop or tablet for the best experience. Experts are on hand to answer questions in real time from February 1 to 18, 8:00 a.m. to 5:00 p.m. EST. For media inquiries, including requests for interviews and tours of the virtual environment, contact Kevin Metz at [email protected]

Shareable Highlights

  • Therma-Tru invites its business partners to discover innovative new products and current trends during the Therma-Tru Virtual Experience 2022, launched on February 1, 2022, at thermatru.com/virtualexperience.

  • Therma-Tru’s latest product launches are inspired by three relevant design trends – Casual Haven, Renewed History and Modern Revival – that make homeowners feel truly at home. Discover what’s new at thermatru.com/virtualexperience.

  • The 2022 Therma-Tru Virtual Experience includes access to the Therma-Tru Certified Door System Installer Training Program. Learn more about thermatru.com/virtualexperience.

  • Complete Therma-Tru’s New Product Learning Promotion by viewing videos in the Virtual Experience from February 1 through April 30, 2022.

About Therma-Tru

Therma-Tru is the leading entry door brand preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry and today offers a full line of entry and patio door system solutions, including decorative stained glass glass, side panels and transoms, as well as door components. The company is headquartered in Maumee, Ohio and also offers low-maintenance Fypons.® polyurethane and PVC products. For more information and product warranty details, visit www.thermatru.com, www.fypon.com or call 800-537-8827.

Therma-Tru is part of the Outdoors & Security division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), a Fortune 500 company, S&P 500 index, and product industry leader for the House. The company’s growing portfolio of complementary businesses and innovative brands includes Moen and the Home of Rohl within the Global Plumbing Group, outdoor living and safety products from Therma-Tru, LARSON, Fiberon, Master Lock and SentrySafe, and expanded offerings from MasterBrand Cabinets. from Mantra, Diamond, Omega and many more. Visit www.FBHS.com to learn more about FBHS, its brands and how the Company is accelerating its environmental, social and governance (ESG) commitments.